Strategy
We strive to offer Nordic consumers the best online shopping experience, with a carefully curated selection of more than 1600 brands.
We offer a complimentary assortment of fashion & lifestyle categories including clothing, shoes, accessories, sportswear, beauty products and home, with a strong offering for both women, men and kids. Resulting from strong relationships with the brands, Boozt offers a combination of local Nordic and international brands, existing and new, that are relevant for Nordic customers.
The local Nordic shop – just online
Since the start, we have believed in building a strong Nordic brand. Rather than expanding our geographical market, we focus on expanding within our existing market position in the Nordic region. This also enables us to capitalise on the growing Nordic online fashion market by maintaining our distinct market position based on a curated fashion selection geared towards Nordic tastes.
E-commerce, and particularly fashion e-commerce, is a scale business. Local-scale that is. By being strong in the individual market, you can harvest the local scale advantages in areas such as distribution, fulfilment, marketing and media, and payment solutions. The majority of our revenue is from Nordic brands and our operation is located centrally in the Nordics allowing for faster delivery and the lowest possible carbon footprint.
Our value chain
The Boozt Group is not a fast-fashion company. Our strategy is to offer a large curated selection of premium brands with a strong focus on quality products that are made to last. And we want to make sure that all items ultimately end up with our customers, who will prolong the lifespan of the item and minimise waste. Taking responsibility for the direct impact of our value chain, we extend the products ́ life cycle across all of our platforms. This means that products have multiple chances to sell, both initially online and then offline. Any items that cannot sell are ultimately donated.
Our value proposition
We focus on many areas to build the Boozt brand, but we have chosen to hone in on five. These main areas include developing the customer experience, strengthening the relationship with our brands, the brand selection, utilising an in-house home-grown system and choosing sustainable infrastructures for future expansion and the environment.
Customer loyalty and the customer experience
Establishing loyal customers while developing the customer experience is imperative to our future profitability and strengthening our brand recognition.
Brand Partners
Building a bond between our brands is also essential to Boozt. Boozt Media Partnership is a service in which we use our Nordic know-how and marketing expertise to offer our brand partners 360-degree campaigns, tailormade for the specific brand to reach and engage our Nordic customer.
Brand Selection
We carefully select our brands to cater to our customer audience. Boozt has chosen to focus on building a strong Nordic customer base and brand, this is seen in our curated and contemporary selection with the majority being Nordic brands.
Integrated Technology Platform
Having full control over our systems allow us to control and develop the customer experience, strengthen the brand relationships, automate internal processes as well as enhance our value chain infrastructure. Since its inception, Boozt has continuously invested in its proprietary technology platform in order to deliver a best-in-class customer experience.
Infrastructures for the future
Our Boozt HQ and the Boozt Fulfilment Centre are investments that facilitate our long-term expansion as they both operationally support our future growth and our focus on sustainability.